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Sizing the effects of GDPR and 3rd party cookie on Programmatic Media Buying

Sizing the effects of GDPR and 3rd party cookie on Programmatic Media Buying

For years now, advertisers and media vendors have been collecting user cookie data or device Ids for general analysis or defining better targeting options for their ad campaigns. With the…

5 strategies for managing paid search campaigns during COVID-19

5 strategies for managing paid search campaigns during COVID-19

Amidst the COVID-19 pandemic, the only ad type least affected is your paid search campaign. Because of its purpose being intent, you sharply target audience searching for your keywords. Most…

Advertising during COVID-19 pandemic times: Stop Ad Campaigns or Be Creative?

Advertising during COVID-19 pandemic times: Stop Ad Campaigns or Be Creative?

As the COVID-19 pandemic spread continues, our daily routines and also the way we live has changed. Research Data from IAS shows that this has also affected the content consumption…

How I landed a career in Digital Marketing

How I landed a career in Digital Marketing

The only limits to the possibilities in your life tomorrow are the buts you use today.”   Les Brown After finishing my bachelors in Electronics, as a graduate, I was confused…

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