Advertising and Media
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Get and Manage loyal customers/users
EXPERTISE IN VARIOUS PLATFORMS AND MEDIA PARTNERS
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Featured Blogs
Penning down thoughts, experiences, tips and tricks
Impact of COVID-19 on OTT ad revenue
Does the increase in content consumption pattern resonate with ad revenue on OTT? While the COVID-19 situation still poses a threat, taking a toll in the form of business closures, job furloughs, and rising growth in social problems, recent reports from media and business research agencies mentioned that they predict a significant (around 60%) rise […]
Sizing the effects of GDPR and 3rd party cookie on Programmatic Media Buying
For years now, advertisers and media vendors have been collecting user cookie data or device Ids for general analysis or defining better targeting options for their ad campaigns. With the advent of GDPR in the EU law, user compliance has been given utmost importance before collecting any form of User data or Cookies/device ids. The […]
5 strategies for managing paid search campaigns during COVID-19
Amidst the COVID-19 pandemic, the only ad type least affected is your paid search campaign. Because of its purpose being intent, you sharply target audience searching for your keywords. Most marketers have a business-as-usual approach for their search campaigns, ignoring the fact that the advertising landscape has changed virtually overnight with the spread of the […]
Advertising during COVID-19 pandemic times: Stop Ad Campaigns or Be Creative?
As the COVID-19 pandemic spread continues, our daily routines and also the way we live has changed. Research Data from IAS shows that this has also affected the content consumption patterns, 82% are actively seeking out Coronavirus news and content online. As per the most recent UN Trade report “The world economy will go into […]
How I landed a career in Digital Marketing
The only limits to the possibilities in your life tomorrow are the buts you use today.” Les Brown After finishing my bachelors in Electronics, as a graduate, I was confused and clueless as to what lies ahead and how would I go about it. So like every other engineering graduate, I took a job in […]
Automated bidding: Introducing Outcome-Based Buy on DV360
As and when Wanamaker quoted “Half the cash I spend on advertising is wasted; the problem is I don’t know which half”, marketers are trying to work out the way to measure attribution in their media plans. Steering away from Last click Attribution models and moving towards data-driven attribution models, machine learning has opened ways […]
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