Impact of COVID-19 on OTT ad revenue
Does the increase in content consumption pattern resonate with ad revenue on OTT? While the COVID-19 situation still poses a threat, taking a toll in the form of business closures,…
Advertising during COVID-19 pandemic times: Stop Ad Campaigns or Be Creative?
As the COVID-19 pandemic spread continues, our daily routines and also the way we live has changed. Research Data from IAS shows that this has also affected the content consumption…