Impact of COVID-19 on OTT ad revenue
Does the increase in content consumption pattern resonate with ad revenue on OTT? While the COVID-19 situation still poses a threat, taking a toll in the form of business closures,…
Sizing the effects of GDPR and 3rd party cookie on Programmatic Media Buying
For years now, advertisers and media vendors have been collecting user cookie data or device Ids for general analysis or defining better targeting options for their ad campaigns. With the…