Impact of COVID-19 on OTT ad revenue
Does the increase in content consumption pattern resonate with ad revenue on OTT? While the COVID-19 situation still poses a threat, taking a toll in the form of business closures,…
Sizing the effects of GDPR and 3rd party cookie on Programmatic Media Buying
For years now, advertisers and media vendors have been collecting user cookie data or device Ids for general analysis or defining better targeting options for their ad campaigns. With the…
5 strategies for managing paid search campaigns during COVID-19
Amidst the COVID-19 pandemic, the only ad type least affected is your paid search campaign. Because of its purpose being intent, you sharply target audience searching for your keywords. Most…
Advertising during COVID-19 pandemic times: Stop Ad Campaigns or Be Creative?
As the COVID-19 pandemic spread continues, our daily routines and also the way we live has changed. Research Data from IAS shows that this has also affected the content consumption…